11/19/2022 0 Comments Muslim consumer group![]() ![]() This in turn influences the purchase intention. Some external factors are for example color, layout, social perspectives, and user experience as a whole.Ī history/experience of shopping online creates a feeling of convenience and familiarizes the user with the advantages of buying online. External InfluencesĮxternal factors also contribute to purchase intention. It is important to understand that this perception and attitude is heavily conditioned by social norms, culture, lifestyle, but most definitely in the case of the Muslim consumer their belief and religious laws.Īs a business owner or a marketer of a business that targets Muslims, you would need to understand these perceptions and attitudes in order to create accurate advertising strategies and targeting. Purchase intention ensues when a consumer buys a specific product resulting from his or her need for that particular product, which is the result of one’s perception and attitude towards that product. So what is purchase intention exactly? According to AJIM, Thus, the influencing factors of Muslim consumers’ intention to shop online for Islamic fashion products should be measured. Islam encourages specific rules for every part of one’s daily life issues such as eating, dressing, and others. ![]() In one of our previous articles, we mentioned that Muslim consumer spending on clothing is expected to reach $368 billion by 2021, which would be a 51% increase from 2015. It is no surprise that this research paper focused on the clothing market. Muslim Consumer Purchase IntentionĪmity Journal of Marketing (AJIM) conducted research on Muslim Consumers’ Online Purchase Intention towards Islamic Fashion Products: A Clothing Market Case. It is therefore important to understand the purchase intention of Muslim consumers, and what influences their online shopping. In 2018, revenue in the e-commerce market amounted to US$ 1,380 million, and is expected to show an annual growth rate of 17.6%, resulting in a market volume of US$ 2,635m by 2022. Moreover, online shopping is more common among online users, as it is suitable for Muslim consumers who live a busy lifestyle. With the internet becoming more accessible in Muslim homes, Muslim consumers’ shopping is shifting drastically from traditional in-store shopping to online shopping. ![]() According to the State of the Global Islamic Economy Report 2018/19 in 2017, the global halal economy reached $2.1 trillion and is expected to reach $3 trillion in 2023. ![]()
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